Be our guest.
We create multi-layered, memorable brands. We do this by first immersing ourselves in People, Place and Culture, and pinning down a successful strategy. We then flex our branding, interior design and architecture talent to develop iconic spaces, experiences, products and services.
Our People
Tim set up Blacksheep in 2002 when he realised he could bring something different to the hospitality and food-and-beverage sectors. His experience in hospitality and interior design convinced him that a designer’s responsibility went beyond interior design. To give a hospitality brand the depth of meaning it deserved, designers should embrace every aspect of the guest experience. Tim’s all-encompassing approach to hospitality branding resonates with guests because it puts them at the heart of their own immersive and escapist experience.
Tim set up Blacksheep in 2002 when he realised he could bring something different to the hospitality and food-and-beverage sectors. His experience in hospitality and interior design convinced him that a designer’s responsibility went beyond interior design. To give a hospitality brand the depth of meaning it deserved, designers should embrace every aspect of the guest experience. Tim’s all-encompassing approach to hospitality branding resonates with guests because it puts them at the heart of their own immersive and escapist experience.
Brian is an architect who revels in a building’s ability to create atmosphere. For more than 20 years he’s brought architectural magic to the commercial, hospitality and retail sectors. His experience runs from brand development to technical delivery and on-site completion. Brian now leads multi-disciplinary teams that deliver faultless branding for everything from one-of-a-kind hospitality venues to international roll-outs of 100+ retail units.
Brian is an architect who revels in a building’s ability to create atmosphere. For more than 20 years he’s brought architectural magic to the commercial, hospitality and retail sectors. His experience runs from brand development to technical delivery and on-site completion. Brian now leads multi-disciplinary teams that deliver faultless branding for everything from one-of-a-kind hospitality venues to international roll-outs of 100+ retail units.
Whether launching breakthrough ideas, repositioning dynamic ones or extending the most loved brands on the planet to new territories or touchpoints, we are strategy-led to collaborate, challenge, define and create from concept to the completion, across:
Strategy & Brand
Soft & Hard Brand Hotels | Boutique Hotels | Resorts & Safari lodges | Casinos & Leisure | F&B | Luxury Alcohol Brand Homes | Pubs, Inns & Breweries |
| Brand strategy & positioning
Creative Concept Visual identity Brand experience Brand collateral Naming F&B Strategy Copywriting Tone of voice Social media strategy |
Photography
Film & Motion Graphics Art direction Channel Marketing & Campaigns Production management Packaging Web design Employee branding Livery & Uniforms Signage & Wayfinding |
Strategy & Brand
Soft & Hard Brand Hotels | Boutique Hotels | Resorts & Safari lodges | Casinos & Leisure | F&B | Luxury Alcohol Brand Homes | Pubs, Inns & Breweries |
| Brand strategy & positioning
Creative Concept Visual identity Brand experience Brand collateral Naming F&B Strategy Copywriting Tone of voice Social media strategy |
Photography
Film & Motion Graphics Art direction Channel Marketing & Campaigns Production management Packaging Web design Employee branding Livery & Uniforms Signage & Wayfinding |
F&B Retail & Leisure
Roll Out | International Expansion | Brand Re-Development | Implementation | Chef-Led standalone Restaurants | Distillery, Winery & Breweries | Cooking Schools | Cinemas |
| Brand Understanding
Creative territory exploration Site Evaluation & Due Diligence Test Fit Feasibility Guest Experience Planning Branding and Signage Strategy FF&E Styling OS&E Styling Cost and Programme Planning 3D Visualisation Finishes Selection Kitchen & Operational Evaluation Totality spatial planning
|
Supplier Selection
Local Approvals Landlord Pack Project Team Recommendations CAD Drawing Package Bespoke Joinery/Millwork Design Finishes Specifications Project team Design Co-ordination Tender and Value Engineering On-site oversight Final site styling setup Project Management |
F&B Retail & Leisure
Roll Out | International Expansion | Brand Re-Development | Implementation | Chef-Led standalone Restaurants | Distillery, Winery & Breweries | Cooking Schools | Cinemas |
| Brand Understanding
Creative territory exploration Site Evaluation & Due Diligence Test Fit Feasibility Guest Experience Planning Branding and Signage Strategy FF&E Styling OS&E Styling Cost and Programme Planning 3D Visualisation Finishes Selection Kitchen & Operational Evaluation Totality spatial planning
|
Supplier Selection
Local Approvals Landlord Pack Project Team Recommendations CAD Drawing Package Bespoke Joinery/Millwork Design Finishes Specifications Project team Design Co-ordination Tender and Value Engineering On-site oversight Final site styling setup Project Management |
Our Process
There are no short cuts to understanding the fundamentals of brand, audience and location – and how they might change.
So we dive deep. By delving further, we discover untapped brand truths and market insights. This is the foundation for any truly differentiated brand.
There are no short cuts to understanding the fundamentals of brand, audience and location – and how they might change.
So we dive deep. By delving further, we discover untapped brand truths and market insights. This is the foundation for any truly differentiated brand.
Here, imagination is given free rein. Working together, we identify new links and shape concepts with the power to fuel change.
The insights we gain enable you to think and act differently. To break rules. And create a more meaningful, intelligent and immersive experience.
Here, imagination is given free rein. Working together, we identify new links and shape concepts with the power to fuel change.
The insights we gain enable you to think and act differently. To break rules. And create a more meaningful, intelligent and immersive experience.
We question, challenge and sort – refining the best ideas to create a coherent whole. A single, powerful thought that will speak to all channels of communication and all manifestations of your brand.
These are the stories and designs that will resonate with your audience. Concepts that forge connections and turn ideas into transformative brand and guest experiences.
We question, challenge and sort – refining the best ideas to create a coherent whole. A single, powerful thought that will speak to all channels of communication and all manifestations of your brand.
These are the stories and designs that will resonate with your audience. Concepts that forge connections and turn ideas into transformative brand and guest experiences.
This is where the core idea takes shape. We apply branding and architectural rigour to draw out the full potential of your concept – laying the groundwork for successful delivery.
It’s here that we establish the design, brand and operational conventions that ensure the vision lives across every aspect and component of the finished project.
This is where the core idea takes shape. We apply branding and architectural rigour to draw out the full potential of your concept – laying the groundwork for successful delivery.
It’s here that we establish the design, brand and operational conventions that ensure the vision lives across every aspect and component of the finished project.
The moment of truth. Where all the various elements – architectural, human and branding – slot into place. Because they were designed as a unified scheme, each element supports and enhances the other.
If required, we also have the technical skills to manage production and installation on your behalf, creating the luxury finish that the most discerning of audiences demand.
The moment of truth. Where all the various elements – architectural, human and branding – slot into place. Because they were designed as a unified scheme, each element supports and enhances the other.
If required, we also have the technical skills to manage production and installation on your behalf, creating the luxury finish that the most discerning of audiences demand.