No one does elite motorsport simulations like Racing Unleashed. The look and feel are so authentic, drivers who aspire to the highest levels of competition train on these simulators. But could this high-octane venue appeal to more casual visitors?

Our new strategy focused on hospitality, we turned the lounge into a destination, added a centrepiece bar, and unified the space through soft leather seating, speeding lines of light, and a relaxed, taking-time-out vibe. Racing Unleashed now welcomes everyone – the racers, the fans, their family, the mildly curious. They come for quiet conversation, spectating, post-race analysis, and an effortless transition from visitor to chequered-flag hero.